Managerial marketing
Lazer, William
Managerial marketing perspectives and viewpoints; a source book / William Lazer. - Rev. edition. - Homewood, Ill. R. D. Irwin 1962. - xii, 717 p. illus.
Includes bibliographiesreferences and index.
Marketing--Management.
Managerial marketing perspectives and viewpoints; a source book / William Lazer. - Rev. edition. - Homewood, Ill. R. D. Irwin 1962. - xii, 717 p. illus.
Includes bibliographiesreferences and index.
Marketing--Management.