Consumer decision processes marketing and advertising implications
Nicosia, Francesco M.
Consumer decision processes marketing and advertising implications [by] Francesco M. Nicosia. - Englewood Cliffs, N.J. Prentice-Hall [1966] - xviii, 284 p. illus. - Prentice-Hall international series in management Prentice-Hall behavioral sciences in business series .
Bibliography: p. 247-272.
Consumer behavior
Consumption (Economics)
Consumer decision processes marketing and advertising implications [by] Francesco M. Nicosia. - Englewood Cliffs, N.J. Prentice-Hall [1966] - xviii, 284 p. illus. - Prentice-Hall international series in management Prentice-Hall behavioral sciences in business series .
Bibliography: p. 247-272.
Consumer behavior
Consumption (Economics)