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Aaker, David A.

Developing business strategies David A. Aaker. - New York Wiley c1984. - xvi, 391 p. ill. 24 cm. - Ronald series on marketing management 0275-875X .

Includes bibliographical references and index.

ISBN: 0471871796

LCCN: 83021906 //r88

Subjects--Topical Terms:
Strategic planning

LC Class. No.: HD30.28 / .A23 1984

Dewey Class. No.: 658.4/012