Marketing management
Kotler, Philip,
Marketing management analysis, planning, implementation, and control Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. Prentice-Hall c1988. - xxi, 777 p. ill.
Includes bibliographical references and index.
Marketing--Management.
Marketing management analysis, planning, implementation, and control Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. Prentice-Hall c1988. - xxi, 777 p. ill.
Includes bibliographical references and index.
Marketing--Management.