Marketing management
Kotler, Philip,
Marketing management analysis, planning, implementation, and control Philip Kotler. - Englewood Cliffs, N.J. Prentice-Hall c1967. - 628 p. ill.
Includes bibliographical references and indexes.
Marketing--Management.
Marketing management analysis, planning, implementation, and control Philip Kotler. - Englewood Cliffs, N.J. Prentice-Hall c1967. - 628 p. ill.
Includes bibliographical references and indexes.
Marketing--Management.