Marketing management: analysis and planning
Howard, John A.
Marketing management: analysis and planning John A. Howard. - Rev. ed. - Illinois Richard D. Irwin, Inc. 1966. - xi,487 p. ills.
Includes bibliographical footnotes and index.
Marketing
Marketing management: analysis and planning John A. Howard. - Rev. ed. - Illinois Richard D. Irwin, Inc. 1966. - xi,487 p. ills.
Includes bibliographical footnotes and index.
Marketing