Marketing management
Guiltinan, Joseph P.
Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul. - 3 ed. - New York McGraw-Hill 1988. - xvi, 427 p. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Marketing--Management.
Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul. - 3 ed. - New York McGraw-Hill 1988. - xvi, 427 p. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Marketing--Management.