APA

Cundiff E. W., Still R. R. & Govoni N. A. P. (1976). Fundamentals of modern marketing. Englewood Cliffs, N.J: Prentice-Hall.

Chicago

Cundiff Edward W, Still Richard Ralph and Govoni Norman A P. 1976. Fundamentals of modern marketing. Englewood Cliffs, N.J: Prentice-Hall.

Harvard

Cundiff E. W., Still R. R. and Govoni N. A. P. (1976). Fundamentals of modern marketing. Englewood Cliffs, N.J: Prentice-Hall.

MLA

Cundiff Edward W, Still Richard Ralph and Govoni Norman A P. Fundamentals of modern marketing. Englewood Cliffs, N.J: Prentice-Hall. 1976.