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Marketing research

Weiers, Ronald M.

Marketing research Ronald M. Weiers. - 2nd ed. - Englewood Cliffs, N.J. Prentice Hall c1988. - 636 p. illus. 24 cm.

Includes bibliographical references and index.

ISBN: 0135584795

LCCN: 88002541

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .W43 1988

Dewey Class. No.: 658.8/3

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