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Marketing and the computer.

Alderson, Wroe.

Marketing and the computer. Editors: Wroe Alderson , Stanley J. Shapiro. - Englewood Cliffs, N.J. Prentice-Hall 1963. - 443 p. illus.

Includes bibliographies.

LCCN: 63007403 /L

Subjects--Topical Terms:
Marketing research
Operations research

LC Class. No.: HF5415 / .A38

Dewey Class. No.: 658.018

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