Marketing challenges
Marketing challenges cases and exercises
[edited by] Christopher H. Lovelock, Charles B. Weinberg.
- New York McGraw-Hill c1985.
- xix, 665 p. ill.
- McGraw-Hill series in marketing .
921013
30.95 (est.)
84028950 //r88
Marketing--Case studies.
Marketing--Problems, exercises, etc.
921013
30.95 (est.)
84028950 //r88
Marketing--Case studies.
Marketing--Problems, exercises, etc.