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An analytic approach to marketing decisions

Dyer, Robert F.

An analytic approach to marketing decisions Robert F. Dyer, Ernest H. Forman. - Englewood Cliffs, NJ Prentice Hall 1991. - xiii, 368 p.

Includes Expert Choice Software demo disk for chapter six available in Circulation Department 1st Floor.

ISBN: 013558826X

LCCN: 89027451

Subjects--Topical Terms:
Marketing--Decision making.

LC Class. No.: HF5415.135 / .D93 1990

Dewey Class. No.: 658.8/02

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