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Perspectives in consumer behavior

Perspectives in consumer behavior [edited by] Harold H. Kassarjian, Thomas S. Robertson. - 4th ed. - Englewood Cliffs, N.J. Prentice Hall 1991. - vii, 616 p.

Previously published: Glenview, Ill. : Scott, Foresman, c1989.

Includes bibliographical references and index.

ISBN: 0136604404

LCCN: 90040458

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.32 / .P47 1991

Dewey Class. No.: 658.8/342

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