Managing and marketing services in the 1990's
Managing and marketing services in the 1990's
edited by Richard Teare, with Luiz Moutinho and Neil Morgan.
- New Jersey Cassell 1990.
- 255 p. ill.
Includes bibliographical references and index.
0304318167
Service industries--Management.
Includes bibliographical references and index.
0304318167
Service industries--Management.