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Understanding mass media

Schrank, Jeffrey.

Understanding mass media Jeffrey Schrank. - 4th ed. - Lincolnwood, Ill. NTC Textbook Co. c1991. - 372 p. ill.

Includes index.

ISBN: 0844256900

LCCN: 90060407

Subjects--Topical Terms:
Mass media
Advertising
Television broadcasting
Radio broadcasting
Newspapers
Motion picture

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