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Media math

Hall, Robert W.

Media math basic techniques of media evaluation Robert W. Hall. - Lincolnwood, Ill. NTC Business Books c1987. - v, 138 p. ill.

Includes index.

ISBN: 0844231428 (pbk.) 14.95

LCCN: 86062067

Subjects--Topical Terms:
Advertising media planning--Mathematics.
Business mathematics

LC Class. No.: HF5826.5 / .H35 1987

Dewey Class. No.: 659.1/01/51

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