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Essentials of media planning

Barban, Arnold M.

Essentials of media planning a marketing viewpoint Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. - 2nd ed. - Lincolnwood, Ill. NTC Business Books c1987. - xii, 160 p. ill.

Includes bibliographies and index.

ISBN: 0844230189 (pbk.) 14.95

LCCN: 86051055

Subjects--Topical Terms:
Advertising media planning
Marketing

LC Class. No.: HF5826.5 / .B37 1987

Dewey Class. No.: 659.1/11

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