Principles of marketing
Kotler, Philip,
Principles of marketing Philip Kotler. - Annoted instructor's edition. - Englewood Cliffs, N.J. Prentice Hall c1991. - xxiii, 711 p. col. ill. - The Prentice Hall series in marketing .
Annotations and Instructor's Manual by Richard G. Starr, Jr.
Includes bibliographical references and indexes.
Marketing
Principles of marketing Philip Kotler. - Annoted instructor's edition. - Englewood Cliffs, N.J. Prentice Hall c1991. - xxiii, 711 p. col. ill. - The Prentice Hall series in marketing .
Annotations and Instructor's Manual by Richard G. Starr, Jr.
Includes bibliographical references and indexes.
Marketing