Consumer behavior
Loudon, David L.
Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York McGraw-Hill c1988. - xxiii, 726 p. ill. (some col.) 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070387648
87027979
Consumer behavior
Consumer behavior--Case studies.
HF5415.3 / .L68 1988
658.8/34
Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York McGraw-Hill c1988. - xxiii, 726 p. ill. (some col.) 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070387648
87027979
Consumer behavior
Consumer behavior--Case studies.
HF5415.3 / .L68 1988
658.8/34