Consumer behavior

Loudon, David L.

Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York McGraw-Hill c1988. - xxiii, 726 p. ill. (some col.) 24 cm. - McGraw-Hill series in marketing .

Includes bibliographies and index.

0070387648

87027979


Consumer behavior
Consumer behavior--Case studies.

HF5415.3 / .L68 1988

658.8/34
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