International marketing and purchasing of industrial goods
International marketing and purchasing of industrial goods an interaction approach
by IMP Project Group ; editor, Håkan Håkansson.
- Chichester New York Wiley c1982.
- x, 406 p. ill. 24 cm.
Includes indexes.
Bibliography: p. 395-401.
0471279870
81013070
Marketing--Europe.
Industrial procurement--Europe.
HF5415.12.E8 / I52
658.8/0094
Includes indexes.
Bibliography: p. 395-401.
0471279870
81013070
Marketing--Europe.
Industrial procurement--Europe.
HF5415.12.E8 / I52
658.8/0094