International marketing and purchasing of industrial goods

International marketing and purchasing of industrial goods an interaction approach by IMP Project Group ; editor, Håkan Håkansson. - Chichester New York Wiley c1982. - x, 406 p. ill. 24 cm.

Includes indexes.

Bibliography: p. 395-401.

0471279870

81013070


Marketing--Europe.
Industrial procurement--Europe.

HF5415.12.E8 / I52

658.8/0094
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