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Marketing planning & strategy

Jain, Subhash C.

Marketing planning & strategy Subhash C. Jain. - 3rd ed. - Cincinnati, OH South-Western Pub. c1990. - xxi, 916 p. ill. 24 cm.

Includes bibliographical references.

ISBN: 0538802510 32.00

LCCN: 89039053

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .J35 1990

Dewey Class. No.: 658.8/02

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