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Persuasive communication

Bettinghaus, Erwin Paul

Persuasive communication [by] Erwin P. Bettinghaus. - 4th ed. - New York Holt, Rinehart and Winston 1987. - x, 286 p. illus.

LCCN:

Subjects--Topical Terms:
Persuasion (Psychology)

LC Class. No.: BF637.P4 / B4

Dewey Class. No.: 301.1

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