APA

Congram C. A., Friedman M. L. & American Management Association. (1991). The AMA handbook of marketing for the service industries. New York, NY: American Management Association.

Chicago

Congram Carole A, Friedman Margaret L and American Management Association. 1991. The AMA handbook of marketing for the service industries. New York, NY: American Management Association.

Harvard

Congram C. A., Friedman M. L. and American Management Association. (1991). The AMA handbook of marketing for the service industries. New York, NY: American Management Association.

MLA

Congram Carole A, Friedman Margaret L and American Management Association. The AMA handbook of marketing for the service industries. New York, NY: American Management Association. 1991.