APA

Bonoma T. V., . (1985). The marketing edge: making strategies work. New York: Free Press.

Chicago

Bonoma Thomas V, . 1985. The marketing edge: making strategies work. New York: Free Press.

Harvard

Bonoma T. V., . (1985). The marketing edge: making strategies work. New York: Free Press.

MLA

Bonoma Thomas V, . The marketing edge: making strategies work. New York: Free Press. 1985.