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Swenson, Chester A.

Selling to a segmented market the lifestyle approach Chester A. Swenson. - New York Quorum Books c1990. - xix, 177 p., [8] p. of plates ill. 22 cm.

Includes bibliographical references (p. [153]-[165]) and index.

ISBN: 089930446X (lib. bdg. : alk. paper)

LCCN: 89049432 //r91

Subjects--Topical Terms:
Market segmentation--United States.
Life style--United States.
Consumer behavior--United States.
Consumers' preferences--United States.

LC Class. No.: HF5415.127 / .S94 1990

Dewey Class. No.: 658.8/35