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Strategic marketing for not-for-profit organizations

Lauffer, Armand.

Strategic marketing for not-for-profit organizations program and resource development Armand Lauffer. - New York London Free Press Collier Macmillan c1984. - xvi, 376 p. ill. 25 cm.

Includes index.

Bibliography: p. 355-370.

ISBN: 0029182603

LCCN: 83049509

Subjects--Topical Terms:
Corporations, Nonprofit--Marketing.
Social service--Marketing.

LC Class. No.: HD2741 / .L3154 1984

Dewey Class. No.: 658.8

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