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Marketing research

Kinnear, Thomas C.

Marketing research an applied approach Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York McGraw-Hill c1991. - xxi, 856 p. ill. (some col.), maps 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070347573

LCCN: 90045494

Subjects--Topical Terms:
Marketing research
Marketing--Management.

LC Class. No.: HF5415.2 / .K53 1991

Dewey Class. No.: 658.8/3

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