The business-to-business direct marketing handbook

Ljungren, Roy G.

The business-to-business direct marketing handbook Roy G. Ljungren. - New York American Management Association c1989. - vi, 456 p. ill. 26 cm.

Includes index.

0814458343

88047707


Direct marketing
Telemarketing
Industrial marketing

HF5415.126 / .L57 1989

658.8/4
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