Personal influence
Katz, Elihu
Personal influence the part played by people in the flow of mass communications by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - New York Free Press c1955. - xx, 400 p. diagrs., forms, tables. 22 cm. - Foundations of communications research .
"Free Press Paperback Edition." "A report of the Bureau of Applied Social Research, Columbia University."
Bibliography: p. 381-393.
Public opinion
Communication
Personal influence the part played by people in the flow of mass communications by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. - New York Free Press c1955. - xx, 400 p. diagrs., forms, tables. 22 cm. - Foundations of communications research .
"Free Press Paperback Edition." "A report of the Bureau of Applied Social Research, Columbia University."
Bibliography: p. 381-393.
Public opinion
Communication