Vista normal Vista MARC Vista ISBD

Marketing for libraries and information agencies edited by Darlene E. Weingand. - Norwood, N.J. Ablex Pub. Corp. c1984. - viii, 130 p. ill. 24 cm. - Libraries and information science series .

Includes bibliographies and indexes.

ISBN: 0893911550

LCCN: 83025793 //r902

Subjects--Topical Terms:
Public relations--Libraries.
Libraries--Marketing.
Advertising--Libraries.
Information services--Marketing.
Advertising--Information services.
Public relations--Information services.

LC Class. No.: Z716.3 / .M29 1984

Dewey Class. No.: 021.7