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Advertising

Patti, Charles H.

Advertising a decision-making approach Charles H. Patti, Charles F. Frazer. - Chicago Dryden Press c1988. - xxxi, 590 p. ill. (some col.) - The Dryden Press series in marketing .

Includes bibliographies and indexes.

ISBN: 003071687X

LCCN: 87006898

Subjects--Topical Terms:
Advertising
Advertising--Decision making.

LC Class. No.: HF5821 / .P27 1988

Dewey Class. No.: 659.1/11

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