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Smelt, Maurice

What advertising is edited by Maurice Smelt. - London Pelham 1972. - 178 p. illus.

Bernstein, D. What advertising is.--Smelt, M. What copy is.--Haines, D. What art direction is.--Day, B. What is television?--Broadbent, S. What media are.--Abbott, D. What copy is.--Garnett, J. What television is.--De Groot, G. What research is.--Harmar-Brown, F. How advertising will change.

ISBN: 0720705081

LCCN: 72170796

Nat. Bib. No.: B72-27381

Subjects--Topical Terms:
Advertising--Addresses, essays, lectures.

LC Class. No.: HF5821 / .S6

Dewey Class. No.: 659.1