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Advertising; mass communication in marketing

Kirkpatrick, Charles Atkinson.

Advertising; mass communication in marketing [by] Charles A. Kirkpatrick. - 2nd ed. - Boston Houghton Mifflin 1970. - viii, 514 p. illus. (part col.), facsims. (part col.), maps.

Includes bibliographical references.

LCCN: aaa00000044

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .L72 1970

Dewey Class. No.: 659.1

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