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Advertising; its role in modern marketing

Dunn, S. Watson

Advertising; its role in modern marketing [by] S. Watson Dunn. - 2d ed. - New York Holt, Rinehart and Winston [1969] - viii, 629 p. illus. (part col.)

Includes bibliographies.

ISBN: 0030666457

LCCN: 69011204 //r84

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .D78 1969

Dewey Class. No.: 659.1

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