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Marketing management and strategy

Marketing management and strategy a reader edited by Philip Kotler, Keith K. Cox. - 3rd ed. - Englewood Cliffs, NJ Prentice-Hall c1984. - xii, 448 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0135582482 (pbk.) 16.95

LCCN: 83026944 //r84

Nat. Bib. No.: GB84-44014

Subjects--Topical Terms:
Marketing--Management.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415.13 / .M3524 1984

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

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