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Fundamentals of marketing

Stanton, William J.

Fundamentals of marketing William J. Stanton, Charles Futrell. - 8th ed. - New York McGraw-Hill c1987. - xx, 666 p. ill. (some col.) 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070609438 36.95

LCCN: 86018492

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S745 1987

Dewey Class. No.: 658.8

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