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Cases in strategic marketing

Cases in strategic marketing [edited by] Peter M. Ginter, Linda E. Swayne. - Englewood Cliffs, N.J. Prentice Hall 1989. - 728 p.

Includes index.

ISBN: 013119108X

LCCN: 88025300

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .C37 1989

Dewey Class. No.: 658.8/02

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