Global marketing management
Toyne, Brian.
Global marketing management a strategic perspective Brian Toyne, Peter G.P. Walters. - Massachussetts Allyn & Bacon 1989. - 747 p.
Includes bibliographies and indexes.
0205118291
88007677
Export Marketing--Management.
International business enterprises--Management.
HF1416 / .T66 1989
658.8/4
Global marketing management a strategic perspective Brian Toyne, Peter G.P. Walters. - Massachussetts Allyn & Bacon 1989. - 747 p.
Includes bibliographies and indexes.
0205118291
88007677
Export Marketing--Management.
International business enterprises--Management.
HF1416 / .T66 1989
658.8/4