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Direct marketing management

Roberts, Mary Lou.

Direct marketing management Mary Lou Roberts, Paul D. Berger. - Englewood Cliffs, NJ Prentice Hall c1989. - 495 p.

Includes index.

ISBN: 013214784X

LCCN: 88025240

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415.126 / .R62 1989

Dewey Class. No.: 658.8/6

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