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Fundamentals of modern marketing

Cundiff, Edward W.

Fundamentals of modern marketing Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. - 4th ed. - Englewood Cliffs, N.J. Prentice-Hall c1985. - xi, 482 p. ill.

Includes bibliographical references and indexes.

ISBN: 0133414396

LCCN: 84015962

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .C793 1985

Dewey Class. No.: 658.8

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