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Consumer behavior

Schiffman, León G.

Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed. - Englewood Cliffs, NJ Prentice Hall c1991. - xxiii, 680 p. ill. (some col.)

Includes bibliographical references and indexes.

ISBN: 0131705318

LCCN: 90042934

Subjects--Topical Terms:
Consumer behavior
Motivation research Marketing

LC Class. No.: HF5415.32 / .S35 1991

Dewey Class. No.: 658.8/342

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