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Creative advertising

Moriarty, Sandra E.

Creative advertising theory and practice Sandra E. Moriarty. - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall c1991. - viii, 438 p. ill.

Includes bibliographical references and index.

ISBN: 0131899112 42.00

LCCN: 89071107

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .M62 1991

Dewey Class. No.: 659.1

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