APA

Bateson J. E. G., . (1989). Managing services marketing: text and readings. Hinsdale, Ill: Dryden Press.

Chicago

Bateson John E G, . 1989. Managing services marketing: text and readings. Hinsdale, Ill: Dryden Press.

Harvard

Bateson J. E. G., . (1989). Managing services marketing: text and readings. Hinsdale, Ill: Dryden Press.

MLA

Bateson John E G, . Managing services marketing: text and readings. Hinsdale, Ill: Dryden Press. 1989.