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Cateora, Philip R.

International marketing Philip R. Cateora. - 7th ed. - Homewood, IL Irwin c1990. - xxiii, 870 p. ill. 24 cm.

Includes bibliographical references (p. 846-852) and indexes.

ISBN: 0256079536 48.95 0256083975 (Int'l student ed.)

LCCN: 89037430

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1009.5 / .C35 1990

Dewey Class. No.: 658.8/48