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Kleppner, Otto

Advertising procedure Otto Kleppner. - New York Garland Pub. 1985, [c1925] - xvi, 539 p. ill. 23 cm. - The History of advertising .

Reprint. Originally published: New York : Prentice-Hall, 1925. Includes index.

Bibliography: p. 507-519.

ISBN: 0824067347 (alk. paper) 86.00

LCCN: 84046040

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .K45 1985

Dewey Class. No.: 659.1