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Strategy in advertising

Bogart, Leo.

Strategy in advertising matching media and messages to markets and motivation Leo Bogart. - 2nd ed. - Chicago, IL NTC Publishing Group c1991. - xiii, 406 p. 24 cm.

920401

Includes bibliographies and index.

LCCN: evn00000062

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B53 1991

Dewey Class. No.: 659.1/11

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