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How to produce creative advertising

Keding, Ann.

How to produce creative advertising proven techniques and computer applications Ann Keding, Thomas Bivins. - Lincolnwood, Ill., USA NTC Business Books c1991. - ix, 181 ill. 29 cm.

920401

Includes bibliographical references and index.

ISBN: 0844234818 37.95 0844234826 (softbound)

LCCN: evn00000056

Subjects--Topical Terms:
Advertising
Media planning.
Advertising layout and typography
Advertising copy.
Advertising--Data processing.

LC Class. No.: HF5823 / .B53 1990

Dewey Class. No.: 659.1

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