Business-to-business advertising
Patti, Charles H.
Business-to-business advertising a marketing management approach Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. - Lincolnwood, Ill. NTC Business Books c1991. - p. cm.
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Includes bibliographical references and index.
0844234710 39.95
evn00000050
Advertising, Industrial.
Industrial marketing--Management.
HF5823 / .P3528 1911
659.1/315
Business-to-business advertising a marketing management approach Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. - Lincolnwood, Ill. NTC Business Books c1991. - p. cm.
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Includes bibliographical references and index.
0844234710 39.95
evn00000050
Advertising, Industrial.
Industrial marketing--Management.
HF5823 / .P3528 1911
659.1/315