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Keeping customers for life

Cannie, Joan Koob.

Keeping customers for life Joan Koob Cannie, with Donald Caplin. - New York, NY American Management Association c1991. - vi, 259 p. ill. 26 cm.

Includes bibliographical references and index.

ISBN: 0814450083 (hardcover) 24.95

LCCN: 90053213

Subjects--Topical Terms:
Customer service--United States.
Consumer satisfaction--United States.

LC Class. No.: HF5415.5 / .C36 1991

Dewey Class. No.: 658.8/12

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