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Eicoff on broadcast direct marketing

Eicoff, Alvin.

Eicoff on broadcast direct marketing Al Eicoff. - Lincolnwood, Ill., U.S.A. NTC Business Books c1988. - ix, 191 p. ill. 24 cm.

Includes index.

ISBN: 0844231444 (jacket) 29.95

LCCN: 87060445

Subjects--Topical Terms:
Telemarketing--United States.
Television advertising--United States.

LC Class. No.: HF5415.1265 / .E37 1988

Dewey Class. No.: 658.8/4

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